Live Podcast: Monitoring Social Media Conference Preview #MSM10

Following the success of their events In London, Influence People is hosting a one-day Social Media Monitoring Conference in San Francisco on 21st October, followed by a half-day training bootcamp on 22nd October.

Monitoring Social Media (#MSM10) will bring together leading brands, PR and marketing experts to discuss the latest ideas, trends and techniques in social media monitoring and measurement. Though a series of presentations, panels and expert-led discussions, we will explore the critical issues that marketers and PR professionals are facing in their efforts to monitor their social media interactions.

Get a free preview of what to expect at the conference as well as insights you can use now! Catch the archive here:

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[iTunes]

Remember that this show is by you, not just for you! Your questions are an essential part of the program and included in this show! Remember you are always welcome to tweet, Facebook or email in your questions before or during my shows.

UPDATED: Teaching Understanding Google Analytics

I am thrilled to be teaching Understanding Google Analytics, an online course, for mediabistro.

The first classes begin July 29th. That course is ending soon, but you can now sign up for the next session that will begin on Thursday evenings beginning October 7th. Sign up here.

Here’s the course description:

Business owners used to only be concerned with the number of hits to their website. Now businesses, bloggers, and online marketers need to know more than just how many people are coming to their site. They need data about their site’s performance, Internet marketing investments, lead or sales conversions, visitor behavior, and user interaction. Fortunately, the advancement of web technologies has made this comprehensive collection of data and analysis possible.

Live Podcast: Featured Guest Jai Decker Co–Founder and CEO of DrivenTide

Jai Decker

What can analytics really tell you?

To hear Jai Decker speak, a lot more than you might think.

In fact, thinking back on his contributions to many deep discussions on the topic, solid analytics analysis and reporting might just be the ideal way to optimize search and find community that matters to your business.

It’s data-driven decision-making at it’s best. We’ll talk with Jai about that and much more. Don’t miss it, listen here:

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Listening Beyond Your Brand

Amber Naslund

This is a guest blog post from Amber Naslund, a social media and marketing professional, and the Director of Community for Radian6, where she’s responsible for client engagement, community building, and helping companies tap the potential of online reputation management and social media monitoring. She’s spent the last decade or so raising funds, building brands for companies of all sizes, and messing with all things online. The post was inspired, in-part, by Radian6 CEO Marcel LeBrun’s appearance on The A-List podcast.

When most companies hear “you have to be listening” in social media, they immediately jump to the notion that listening should be brand-focused. They’re quick to type in their company name or the names of their products to see what the web is saying.

Smart strategy, sure. But that’s not all there is to listening, and companies would do themselves well to consider listening at a different level, above and beyond their brand, to learn some important things about how their business fits into the big picture.

The Competition

The value of competitive intelligence is undeniable, and there is rich information out there on the web about what your competitors are doing.

The Evolution of Formulas to determine Social Media Influence

Marshall Sponder, Source: Entrepreneur.com

This is a guest post from The A-List podcast guest Marshall Sponder. Marshall is the founder of Webmetricsguru.com, one of the most influential and viewed blogs on Web Metrics, Web Analytics, Social Media and Search Marketing. He  writes a monthly column for Entrepreneur.com on leveraging online marketing technologies that help businesses succeed in a challenging economy. Marshall maintains his own Analytics Consultancy, NOW-SEO, and is an Emeritus Director of Social Media  the Web Analytics Association. Marshall also writes ArtNewYorkCity.com, which covers the New York Art world along with his own art; Smartmobs.com and BigGreenBlog.com as well.

I recently finished the first leg of a long journey in a quest to help create an “Influence Scorecard,” but stayed away from formulas that could be used to determine influence. Yet, almost two years ago, Edelman published a Distributed Influence paper that started by treating Blogs as Magazines and ended by suggesting we define influence of a blog / blogger by the amount of search rankings it has and a formula for Influence (without specifying how the quality of attention and audience would be determined).

Live Podcast: Featured Guest Marshall Sponder, WebMetricsGuru.com

Marshall Sponder, Source: Entrepreneur.com

Fair warning: Here I go on my quest to convince that analytic measurement and analysis is key to online business. And this time, I bring you a distinguished  metrics veteran to make the case.

Marshall Sponder is Founder of WebMetricsGuru.com, and an expert on why metrics matter.

He also happens to be an artist… take a look at the background of his Twitter page – awesome!

Listen to the archive of our discussion on The A-List here:

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Live Podcast: Featured Guest Gian M. Fulgoni, Executive Chairman and Co-Founder of comScore

Gian M. Fulgoni

Anyone that knows me knows I love analytics. Metrics and their analysis is an area that, I believe, has yet to see it’s day. If it had, I think we’d hear far fewer questions about ROI (Return on Investment).

That’s my take, but what’s that of analytics executive Gian Fulgoni?

Mr. Fulgoni is Executive Chairman and Co-founder of comScore Inc. (NASDAQ: SCOR), one of the the global leaders in measuring the digital world.

It’s a thrill to have had Gian on The A-List. Listen to the archive here:

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