Archive for the 'Authors' Category

17
Jan
11

Live Podcast: Beth Kanter- Co-Author of The Networked Nonprofit

Beth Kanter

Beth Kanter

On the 25th anniversary of Dr. Martin Luther King Jr. Day, it’s only fitting that we focus The A-List today on social good and nonprofits.

The Networked Nonprofit: Connecting with Social Media to Drive Change

The Networked Nonprofit: Connecting with Social Media to Drive Change

Join us for an insightful hour with Beth Kanter, who returns to The A-List to discuss her highly acclaimed book, The Networked Nonprofit: Connecting with Social Media to Drive Change.

Beth is the author of Beth’s Blog, one of the longest running and most popular blogs for nonprofits.

Don’t miss the archive!

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The A-List gives you access to the world’s top influencers. Please send your questions for any quest via TwitterFacebookblog and email.

Continue reading ‘Live Podcast: Beth Kanter- Co-Author of The Networked Nonprofit’

12
Jan
11

Live Podcast: Dave McClure, Founding Partner 500 Startups and John Ramey, CEO iSocket

Dave McClure

Dave McClure

This one is a must-listen for entrepreneurs and those that aspire to be.
Join us for a joint interview with Dave McClure, Founding Partner and CEO of 500 Startups and John Ramey, CEO of iSocket.

John Ramey
John Ramey

Dave McClure is a venture capitalist and founding partner at 500 Startups, an Internet startup seed fund and incubator program headquartered in Mountain View, CA. Dave has been geeking out in Silicon Valley for over twenty years as a software developer, entrepreneur, startup advisor and investor, blogger, and internet marketing nerd.
iSocketDave’s passion is helping startups with product and marketing strategy, and he is a vocal and notable industry speaker on lean startup metrics. He has invested in over 70 startup companies including iSocket.com.
John Ramey, the Founder and CEO of iSocket.com has been a successful Web and marketing entrepreneur for over 10 years. He previously co-founded Maven Ventures and Lythargic Media. With iSocket.com, he is passionate about making advertising suck less.

Don’t miss the archive:

The A-List gives you access to the world’s top influencers. Please submit your questions for Dave and John  via Twitter, Facebook, blog and email.

21
Aug
10

Live Podcast: Integrating Email Marketing with Social Media Conference Preview #SMMSF

Social Email Marketing

We have a stellar group joining The A-List to talk about what you can expect to learn at this conference, coming up Friday on 17th September from 9:00am – 5:30 PM at the Hotel Nikko in San Francisco.

We’ll have conference organizers Luke Brynley-Jones (@LBrynleyJones) and Murray Newlands(@MurrayNewlands) of Influence People (@InfluencePeeps) and London Blog Club, as well as keynote speaker Brian Solis (@BrianSolis) of FutureWorks and author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, and are also pleased to be joined by another event speaker, Mark Schmulen (@mschmulen), General Manager of Social Media for Contact (@ConstantContact) (I’ll be speaking at the conference, too).

It’s an exciting and informational hour. Don’t miss it!

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Remember that this show is by you, not just for you! Your questions are an essential part of the program and included in this show! Remember you are always welcome to tweetFacebook or email in your questions before or during my shows.

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20
Aug
10

Live Podcast: Featured Guests Chris Heuer and Kristie Wells, Founders of Social Media Club

Social Media Club - If you get it, share it!“If you get it, share it!”

That’s long been the tag line for Social Media Club.

As the number of club chapters has grown, so too has the organization, providing quite a journey for the club’s founders. The story of Social Media Club’s founding and growth was discussed earlier this year at Webcom Montreal 2010. Now, The A-List asks Chris Heuer (@ChrisHeuer) and Kristie Wells (@KristieWellswhat they’ve learned in cultivating the global Social Media Club community and – perhaps more importantly – what’s next!

Could a book be on the horizon?

Don’t miss this archive of The A-List show here:

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13
Aug
10

Live Podcast: David Meerman Scott and Brian Halligan, Authors of Marketing Lessons from the Grateful Dead

Marketing Lessons from the Grateful Dead

The book, Marketing Lessons from the Grateful Dead

What marketing lessons can you learn from ‘the most iconic band in rock history’? We’ll find out from the authors of a new book that tackles that question head-on. David Meerman Scott (@DMScott) and Brian Halligan (@BHalligan) are our featured guests for the hour.

Don’t miss this archive of The A-List show here:

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16
Jul
10

Live Podcast: Featured Guest Michael Tippett, Founder of NowPublic

Michael Tippett

Michael Tippett

So how does one create one of the world’s leading media companies?

Let’s ask one!

Michael Tippett founded NowPublic, one of the largest media organizations in the world. He’s accomplished a great deal, but  as international expert on emerging news models, he may have a very interesting take on what print media can do to save themselves.

I asked him about that and much more. Don’t miss this archive of The A-List:

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06
Jul
10

Why Sentiment Analysis Can’t Work And Why It’s A Damned Good Thing!

Dominique Lahaix, CEO of eCairn

Dominique Lahaix, CEO of eCairn

This is a guest blog post from Dominique Lahaix, CEO of eCairn. eCairn Inc. (@eCairn) is a privately held software technology company, founded in October 2006 that specializes in community and influencers marketing. Headquartered in Los Gatos, California, Dominique (@Dominiq) and other company founders have a cumulative experience of 50+ years in e-marketing, knowledge engineering, collaborative filtering, linguistics, software development and software engineering at well-known companies such as Hewlett-Packard, Sun, Xerox, eBay and Motorola.

Let’s start with an example.

Imagine you work for Dell and you have to rate the following conversations to be examples of positive, neutral or negative sentiment:

  • HP is good.
  • Dell is good, but I still prefer HP.
  • The new Dell PC is good but the previous one worked better.
  • The new Dell PC is good but I miss the look of the previous one.
  • HP works great but I hate them.
  • Dell works great but I hate them.
  • Dell is as good as HP.
  • HP and Dell are the same crap, maybe Dell a little bit less.
  • HP and Dell are nice entry-level products.
  • Dell is good if you can afford it.
  • Dell is good but exclusive.
  • I would only recommend Dell’s PC to small businesses.
  • Dell is the Dom Perignon of netbooks.
  • Apple is to Dell what Saint Amour is to Beaujolais Nouveau.
  • I worked too much on my Dell last night and I got sick looking at the screen.
  • Dell is only good for gaming.
  • HP is like it was in the Packard’s time.
  • HP is like what it was in Carly’s time.
  • No wonder why the Dell stock is going south.
  • I love HP (from HP’s PR agency or Director).
  • I hate HP (from an employee recently fired).
  • A tweet repurposing the one above without any additional comment.

Hard to rate isn’t it? These are fairly standard sentences, not corner cases. There is no irony and no borderline use of language, but it just shows that:

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Continue reading ‘Why Sentiment Analysis Can’t Work And Why It’s A Damned Good Thing!’

02
Jul
10

Live Podcast: Featured Guest Marissa Louie, CEO of HeroEx

Marissa Louie

Marissa Louie

I had the good fortune to meet Marissa Louie of HeroEx as part of the process of becoming a panelist at next Thursday’s Social Media Marketing Conference in San Francisco (#SMMSF) and quickly came to like her smart, entrepreneurial spirit.

If you don’t already know about HeroEx.com, check it out. It’s in alpha, but delivers almost any item under 25 pounds in 1 hour or less in San Francisco. For those of us who remember (and relished!) the Kozmo.com days, you have to check it out.
In addition to her current venture, Marissa previously founded AD-Village, an ad network optimizer and aggregator. I’ll ask her about all that, as well as Her expertise is in online marketing, sales, supply chain management and logistics, and technology systems.
One ways he is savvy is in media coverage – Marissa will be in the August issue of SHAPE Magazine and has been featured on ABC, CBS, Forbes, BusinessWeek, TechCrunch, The Next Web, Bub.blicio.us, GQ Korea, and more.
Don’t miss the program archive here:

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28
Jun
10

Live Podcast: Preview Of Social Media Marketing Conference With Marissa Louie And Murray Newlands

Social Media Marketing 2010Social Media Marketing 2010 San Francisco will bring together leading brands and marketing experts to explore the viral power of social networks.
The event takes place Thursday, July 8th at the Hotel Nikko (222 Mason Street, San Francisco, CA 94102) from 9:00 AM to 5:30 PM. The official event hashtag is #SMMSF.
#SMMSF Twitter HashtagDuring this one-day event, a team of renowned marketing experts will give guidance on how to effectively engage with customers via social media, give tips on how to maximize the impact of your campaigns and offer insights into new services to try and trends to watch out for. This is the ultimate event for anyone involved in social media or digital marketing.
I’m proud to be participating in this event and to offer a 10% discount code for Eventbrite: 10smmsf14.
Marissa Louie of Heroex and a conference organizer will join me to preview the event on The A-List:
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25
Jun
10

Live Podcast: Featured Guest Brian Solis, PR 2.0 Pioneer and Author of Engage!

Brian Solis

Brian Solis, Source: BrianSolis.com

Brian Solis is making quite a name for himself as more than the ‘father’ of PR 2.0, but as an author.

Engage!

Brian’s latest book is, arguably, his greatest. No matter the topic, he impresses the pros and informs the masses on social media engagement done right.

It’s called “Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web” and if you don’t already have a copy or haven’t read it yet – get to it! Brian and I talk about the business value of the tome – social media or no social media on The A-List today:

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Continue reading ‘Live Podcast: Featured Guest Brian Solis, PR 2.0 Pioneer and Author of Engage!’




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