Social Media is the hottest communications mode around. But how can you effectively use Social Media and the World Wide Web to meet specific business, marketing and public relations objectives, such as enhancing brand awareness, community-building and customer loyalty – all while gaining leads?
We suggest approaching the business of Social Media programmatically. That’s the unique approach at Jennifer Lindsay Digital. We don’t force you to see the strategic big-picture, or the minute tactical detail – we do that for you. We design a program that you can support or can afford to have us maintain for you based on your own specific goals.
Whether you need a Social Media audit and recommendations to implement with your own team, or a professional service to get the job done for you, we do it all.
Centrally located in the San Francisco Bay area, we service clients locally, regionally, as well as clients abroad.
OUR UNIQUE EXPERIENCE
We have deep experience developing and implementing successful consumer and business to business Social Media programs for companies of all sizes.
From billion dollar brands, to small to medium size businesses, we understand what it takes to dive right in and understand your markets, verticals, competitors and opportunities, helping clients achieve maximum benefit from their social media investment.
Our experience includes high-tech companies with both business to consumer and business to business needs, to non-profits who need a helping hand, whether in North America or emerging markets.
OUR CONSULTING SERVICES
Packaged, Project-based or á la Carte
With Jennifer Lindsay Digital, you’re not locked into a large service offering or long-term commitment, but we’re not going anywhere either. That means we offer everything from specific, short-term solutions to longer-term projects where we offer training and service to get the program off and running.
The cornerstone of our work is the Social Media audit, which shows you your online thumbprint that aims to help you make an informed decision about what services you really need.
If you don’t see what you’re looking for here, please contact us for a commitment-free consultation. All programs are customized to the needs of each, individual client – you never get repurposed and generalized materials from us:
- YOUR ONLINE THUMBPRINT: Audit to evaluate you against your competitors in everything from analytics to social networks.
- SOCIAL MEDIA IN A BOX: Strategic start-up kit.
- TWITTER TO GO: Best practices on using Twitter and guide for set up.
- LINKEDIN NIRVANA: How to use LinkedIn to meet your strategic business goals.
- FACEBOOK FRENZY: How to engage on Facebook to create the kind of brand or business strategy that brings you measurable engagement.
- YOUR OWN SOCIAL NETWORK: When and how you should engage in creating your own social network.
- BRINGING A WIKI INTO YOUR WORLD: Best practice guidance on using wikis.
- COMMUNITY-BUILDING: How to start from scratch or where to go when it seems efforts are falling flat.
- YOUR OWN BUSINESS CHANNEL: The digital newsroom and optimized press releases (that don’t necessarily need to go out over wire services!).
- WHAT’S RICH MEDIA GOT TO DO WITH IT?: How and why it’s important and the channels you need to be successful.
- CORPORATE BLOGGING: Your own personal thought-leadership and crisis aversion tool.
- MEDIA TRAINING: Television, audio and print training. General and custom project packages available.
- WEB SITE RETOOLING: Bringing your Web site into the present with all the tools it needs to be an essential part of your business.
- BE HEARD: Using the power of commenting to bring your brand into the spotlight.
- BE HEARD, LITERALLY: Podcasting as a tool to sent your message across the blogosphere – how to and why.
- LET’S GO!: Tactical implementation of strategic recommendations.
- INTERACTIVE MARKETING: Telecommute and / or on-site full-scale marketing service with an emphasis on interactive.
TRAINING AND EDUCATIONAL SERVICES
We also offer these services on their own or in addition to the programs listed above:
- How to Tweet So it Matters
- Blogging Basics (It’s Not As Hard As You Think)
- Social Media 101: Part I (beginners), Part II (advanced)
- Online Etiquette: Miss Manners for 2009 – and online.
- Online Video Everything
- Media Training: Prepping you for your 15 minutes of fame
Interested in having me speak at your event?
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