Live Preview: mediabistro Social Media Marketing Bootcamp With Carmen Scheidel, Director of Education, Events and Multimedia Content at mediabistro

In December, Carmen Scheidel (@Scheidel), Director of Education, Events and Multimedia Content at mediabistro (@mediabistro), came to me with an idea – the hybrid between a conference and the kind of online courses I teach for them (@mediabistroedu).

Carmen Scheidel

The concept would be 8 weeks long, with a conference keynote, question and answers as well as how-to session every Wednesday. Alongside the conference would be coursework that would allow students to come up with social media strategy they can implement by – or before – the end of the course.

It’s the Social Media Marketing Boot Camp, presented by mediabistro.com, SocialTimes, and AllFacebook, and I could not be more thrilled by the names we’ve been able to attract as well as the curriculum to assist anyone to come away with high-level exposure and understanding, as well as a valuable business commodity.

Today is the last day to take advantage of not only early bird pricing, but also an additional $50 off by using promo code JN50.

Carmen and I discuss what you can expect from the March 23 – May 11, 2011 event in our preview here:

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Live Podcast: LeWeb 2010 Conference Preview With Loic and Geraldine Le Meur

LeWeb’10 takes place in Paris December 8th and 9th 2010 at Les Docks.

With more than 2,400 Participants from 54 countries, it’s the number one European event about the Internet.

As you probably know, I covered the conference for BlogTalkRadio using Cinch last year and the information and interviews I gathered changed my world view in a positive way the whole year through!

I am excited to hear what’s in store for when I speak with the conference’s Founders and organizer, Loic and Geraldine Le Meur! Remember that The A-List gives you access to the world’s top influencers.

We discuss global entrepreneurship, what the conference organizers hope to do – and that nagging question about the representation of women at LeWeb. Don’t miss the archive:

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The A-List gives you access to the world’s top influencers. Please submit your questions for any quest via Twitter, Facebook, blog and email.

Live Podcast: Monitoring Social Media Conference Preview #MSM10

Following the success of their events In London, Influence People is hosting a one-day Social Media Monitoring Conference in San Francisco on 21st October, followed by a half-day training bootcamp on 22nd October.

Monitoring Social Media (#MSM10) will bring together leading brands, PR and marketing experts to discuss the latest ideas, trends and techniques in social media monitoring and measurement. Though a series of presentations, panels and expert-led discussions, we will explore the critical issues that marketers and PR professionals are facing in their efforts to monitor their social media interactions.

Get a free preview of what to expect at the conference as well as insights you can use now! Catch the archive here:

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Remember that this show is by you, not just for you! Your questions are an essential part of the program and included in this show! Remember you are always welcome to tweet, Facebook or email in your questions before or during my shows.

Email For The Generations Presentation At #SMMSF

Nielsen and comScore tell us from their stats that advertisers look at all of us through a generational lens.

Coming from more than a decade in the television industry – both on-air and digital – I have long been taught to use information we know about what appeals to members of each of the four living generation in the US.

I have brought those learnings to my work as a consultant, despite a lack of dialogue about this approach in social media and general marketing circles.

That changed when I presented Email For The Generations: Social tactics to trigger responses from the Greatest Generation, Baby Boomers, Generation X and Millennials effectively.

Take a look at my presentation, available for download on Slideshare, and let me know what you think!

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Live Podcast: Integrating Email Marketing with Social Media Conference Preview #SMMSF

We have a stellar group joining The A-List to talk about what you can expect to learn at this conference, coming up Friday on 17th September from 9:00am – 5:30 PM at the Hotel Nikko in San Francisco.

We’ll have conference organizers Luke Brynley-Jones (@LBrynleyJones) and Murray Newlands(@MurrayNewlands) of Influence People (@InfluencePeeps) and London Blog Club, as well as keynote speaker Brian Solis (@BrianSolis) of FutureWorks and author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, and are also pleased to be joined by another event speaker, Mark Schmulen (@mschmulen), General Manager of Social Media for Contact (@ConstantContact) (I’ll be speaking at the conference, too).

It’s an exciting and informational hour. Don’t miss it!

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Remember that this show is by you, not just for you! Your questions are an essential part of the program and included in this show! Remember you are always welcome to tweet, Facebook or email in your questions before or during my shows.

Live Podcast: Featured Guest Marissa Louie, CEO of HeroEx

Marissa Louie

I had the good fortune to meet Marissa Louie of HeroEx as part of the process of becoming a panelist at next Thursday’s Social Media Marketing Conference in San Francisco (#SMMSF) and quickly came to like her smart, entrepreneurial spirit.

If you don’t already know about HeroEx.com, check it out. It’s in alpha, but delivers almost any item under 25 pounds in 1 hour or less in San Francisco. For those of us who remember (and relished!) the Kozmo.com days, you have to check it out.

In addition to her current venture, Marissa previously founded AD-Village, an ad network optimizer and aggregator. I’ll ask her about all that, as well as Her expertise is in online marketing, sales, supply chain management and logistics, and technology systems.

One ways he is savvy is in media coverage – Marissa will be in the August issue of SHAPE Magazine and has been featured on ABC, CBS, Forbes, BusinessWeek, TechCrunch, The Next Web, Bub.blicio.us, GQ Korea, and more.

Don’t miss the program archive here:

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Live Podcast: Featured Guest Stowe Boyd, International Authority on Social Tools and Futurist

Stowe Boyd, By Brian Solis

This week on The A-List, I am excited to welcome Stowe Boyd, international authority on social tools and futurist.

With the iPad hype this week, it seems like the perfect time to discuss the tools that run on our digital devices – new and old.

In addition to his other accomplishments, Stowe is launching a series of webinars, is the president of the Microsyntax.org non-profit, and director of the related 301Works.org initiative of the Internet Archive and is developing a conference with Jeff Pulver called Social Business Edge.

There’s much to talk about!

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Events: Catalyzing Social Media Campaigns

Cassandra Phillipps

This is a guest post by Cassandra Phillipps, an event producer for the Bay Area startup community. She produces FailCon, co-produces Girls in Tech Catalyst Conference, and production manages SF Beta, SF MusicTech Summit and Finance4Founders. She also keeps a blog on upcoming startup events and event advice at webwallflower.com You can follow her on Twitter @webwallflower. She has been a featured guest on The A-List podcast.

As the economy improves, more companies have been approaching me asking about the costs associated with producing a conference or a series of evening panels, and what the benefits would be for them. It’s as if something in their entrepreneurial brains tells them this is a good step for their businesses, but they just aren’t sure why.

Events Increase the Power of Social Media

As social media grows and connects businesses, communities, and individuals on a global scale, the time given for in-person interactions dwindles. While I 100% endorse companies using twitter to connect with customers, or LinkedIn to talk with clients, there will never be a stronger way to develop a loyal bond with your users and community than through events. SnarkMarket puts it well: “The great virtue of events today … is that their value seems durable in a way that the value of super-abundant copies of digital media does not. They pro vide ’embod i ment,’ to use Kevin Kelly’s taxonomy – and that’s some thing you can still charge for.” Done right, events can work with social media to empower and engage users on a smaller but more effective scale.

That’s a Wrap!: LeWeb 2009

This week we’re wrapping up the LeWeb conference, held December 9th and 10th in Paris, France.

It might have been a bit dreary and wet, but when it’s Paris, who can complain?

You might be asking yourself, ‘why this big deal around LeWeb?’ Well, it’s a huge deal, actually. When you consider the Internet is something almost all of us have in common, I feel it’s important to reach as many key influencers outside the US as in it. To see what trends the market is responding to and the approach companies in Europe and elsewhere are taking to meet coming needs.

LeWeb is the largest conference of its kind – more than 2,000 people from across the globe came in to attend – and even one queen – Queen Raina of Jordan with her 1GOAL initative. But we’ll get to that in a bit.

Listen to the wrap program here:

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Live Podcast: Featured Guest Cassie Phillipps, Organizer of FailCon

Cassie Phillipps

I’m really excited about failure this week!

Failure, you ask?

Well, I am delighted to have the organizer of FailCon, Cassie Phillipps, on this week’s edition of The A-List.

What I love us is that Cassie’s creating an event around ‘failure’ (some might think the opposite of what leads to influence), when in fact, we can learn so much from mistakes made… it’s history after all, right?

Those of us (like me) around during the first dot-bust can see so much of the same happening now – but with more savvy from the ones who seemed to have learned something the first time around.

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