Email For The Generations Presentation At #SMMSF

Nielsen and comScore tell us from their stats that advertisers look at all of us through a generational lens.

Coming from more than a decade in the television industry – both on-air and digital – I have long been taught to use information we know about what appeals to members of each of the four living generation in the US.

I have brought those learnings to my work as a consultant, despite a lack of dialogue about this approach in social media and general marketing circles.

That changed when I presented Email For The Generations: Social tactics to trigger responses from the Greatest Generation, Baby Boomers, Generation X and Millennials effectively.

Take a look at my presentation, available for download on Slideshare, and let me know what you think!

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Live Podcast: Integrating Email Marketing with Social Media Conference Preview #SMMSF

We have a stellar group joining The A-List to talk about what you can expect to learn at this conference, coming up Friday on 17th September from 9:00am – 5:30 PM at the Hotel Nikko in San Francisco.

We’ll have conference organizers Luke Brynley-Jones (@LBrynleyJones) and Murray Newlands(@MurrayNewlands) of Influence People (@InfluencePeeps) and London Blog Club, as well as keynote speaker Brian Solis (@BrianSolis) of FutureWorks and author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, and are also pleased to be joined by another event speaker, Mark Schmulen (@mschmulen), General Manager of Social Media for Contact (@ConstantContact) (I’ll be speaking at the conference, too).

It’s an exciting and informational hour. Don’t miss it!

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Remember that this show is by you, not just for you! Your questions are an essential part of the program and included in this show! Remember you are always welcome to tweet, Facebook or email in your questions before or during my shows.