Live Podcast: Tammy Kahn Fennell, Co-Founder of MarketMeSuite

Alan Hamlyn and Tammy Kahn Fennell

After seeing a big gap in Social Media Marketing tools and realizing she can help small businesses launch themselves into the space, Tammy Kahn Fennell (@TammyKFennell) started Pie Dog Media with Alan Hamlyn.

Today, Tammy joins The A-List to talk about their popular subscription-only social media monitoring dashboard, MarketMeSuite.

MarketMeSuite was the first Twitter application to offer branded tweets and has quickly developed a large following on their own @MarketMeSuite Twitter account. Dont miss an archive of an insightful chat with Tammy about how small businesses can really optimize their social media presence with tools like MarketMeSuite.

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The A-List gives you access to the world’s top influencers. Please send your questions for any quest via Twitter, Facebook, blog and email.

Email For The Generations Presentation At #SMMSF

Nielsen and comScore tell us from their stats that advertisers look at all of us through a generational lens.

Coming from more than a decade in the television industry – both on-air and digital – I have long been taught to use information we know about what appeals to members of each of the four living generation in the US.

I have brought those learnings to my work as a consultant, despite a lack of dialogue about this approach in social media and general marketing circles.

That changed when I presented Email For The Generations: Social tactics to trigger responses from the Greatest Generation, Baby Boomers, Generation X and Millennials effectively.

Take a look at my presentation, available for download on Slideshare, and let me know what you think!

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Live Podcast: Integrating Email Marketing with Social Media Conference Preview #SMMSF

We have a stellar group joining The A-List to talk about what you can expect to learn at this conference, coming up Friday on 17th September from 9:00am – 5:30 PM at the Hotel Nikko in San Francisco.

We’ll have conference organizers Luke Brynley-Jones (@LBrynleyJones) and Murray Newlands(@MurrayNewlands) of Influence People (@InfluencePeeps) and London Blog Club, as well as keynote speaker Brian Solis (@BrianSolis) of FutureWorks and author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, and are also pleased to be joined by another event speaker, Mark Schmulen (@mschmulen), General Manager of Social Media for Contact (@ConstantContact) (I’ll be speaking at the conference, too).

It’s an exciting and informational hour. Don’t miss it!

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Remember that this show is by you, not just for you! Your questions are an essential part of the program and included in this show! Remember you are always welcome to tweet, Facebook or email in your questions before or during my shows.

Live Podcast: Preview Of Social Media Marketing Conference With Marissa Louie And Murray Newlands

Social Media Marketing 2010 San Francisco will bring together leading brands and marketing experts to explore the viral power of social networks.

The event takes place Thursday, July 8th at the Hotel Nikko (222 Mason Street, San Francisco, CA 94102) from 9:00 AM to 5:30 PM. The official event hashtag is #SMMSF.

During this one-day event, a team of renowned marketing experts will give guidance on how to effectively engage with customers via social media, give tips on how to maximize the impact of your campaigns and offer insights into new services to try and trends to watch out for. This is the ultimate event for anyone involved in social media or digital marketing.

I’m proud to be participating in this event and to offer a 10% discount code for Eventbrite: 10smmsf14.

Marissa Louie of Heroex and a conference organizer will join me to preview the event on The A-List:

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Live Podcast: Featured Guest Nick Douglas, Writer and Comedian

Nick Douglas, Source: Jillian Douglas

Nick Douglas has the career many writers can only dream of.

And I’m not sure he knows it…

Like so many reluctant overachiever, he’s followed his passion and it’s paid off with some high-profile gigs: editor of Gawker Media’s Valleywag and editor of the book Twitter Wit.

He’s a one cool cat, and we thank him for taking time to stop by The A-List to chat about these experiences and more. Listen below:

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Currently, Nick writes about technology and culture at Urlesque, Lalawag, and on his own blog, Too Much Nick.

Nick has also been published in Slate, Wired, Gawker, and the Huffington Post and is an aspiring screenwriter.

Live Podcast: Featured Guest Zoë Keating, Cellist and Composer

Zoë Keating, Photo By: Jeffrey Rusch

This week we have a special treat on The A-List, a wonderful, one-woman powerhouse of a musician, Zoë Keating.

Recently named one of the Hot 20 people of 2009 by 7×7 magazine, they dubbed her, “Avant-Cellist.” It’s a fitting description, but for my part, I am interested in the way Zoë has used the Web and social media to engage with and stay in touch with her fans.

With more than 1.3 million followers on Twitter (@zoecello), she describes herself there as, “Cello, computers and pancakes. The daily twitterings of a professional avant cellist and amateur nerd.” A wonderfully humble description for an immense and innovative talent.

I am thrilled Zoë was able to join the program. Listen to the archive here:

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Live Podcast: Featured Guest Dave Morgan, CEO Simulmedia

Dave Morgan

The A-List is back and better than ever!

After a rather long winter’s nap – following our coverage of LeWeb conference – we return with Dave Morgan, CEO of Simulmedia (dontcha just love the name?).

The company, which launched in March last year, aimed to improve the impact of TV program promotions by lifting the effectiveness of their tune-in programming spots. But how, especially  in an increasingly on-demand world?

We’ll ask Dave, whose imense success includes developing and selling TACODA and Real Media. Listen to the archive here:

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Listening Beyond Your Brand

Amber Naslund

This is a guest blog post from Amber Naslund, a social media and marketing professional, and the Director of Community for Radian6, where she’s responsible for client engagement, community building, and helping companies tap the potential of online reputation management and social media monitoring. She’s spent the last decade or so raising funds, building brands for companies of all sizes, and messing with all things online. The post was inspired, in-part, by Radian6 CEO Marcel LeBrun’s appearance on The A-List podcast.

When most companies hear “you have to be listening” in social media, they immediately jump to the notion that listening should be brand-focused. They’re quick to type in their company name or the names of their products to see what the web is saying.

Smart strategy, sure. But that’s not all there is to listening, and companies would do themselves well to consider listening at a different level, above and beyond their brand, to learn some important things about how their business fits into the big picture.

The Competition

The value of competitive intelligence is undeniable, and there is rich information out there on the web about what your competitors are doing.

The Evolution of Formulas to determine Social Media Influence

Marshall Sponder, Source: Entrepreneur.com

This is a guest post from The A-List podcast guest Marshall Sponder. Marshall is the founder of Webmetricsguru.com, one of the most influential and viewed blogs on Web Metrics, Web Analytics, Social Media and Search Marketing. He  writes a monthly column for Entrepreneur.com on leveraging online marketing technologies that help businesses succeed in a challenging economy. Marshall maintains his own Analytics Consultancy, NOW-SEO, and is an Emeritus Director of Social Media  the Web Analytics Association. Marshall also writes ArtNewYorkCity.com, which covers the New York Art world along with his own art; Smartmobs.com and BigGreenBlog.com as well.

I recently finished the first leg of a long journey in a quest to help create an “Influence Scorecard,” but stayed away from formulas that could be used to determine influence. Yet, almost two years ago, Edelman published a Distributed Influence paper that started by treating Blogs as Magazines and ended by suggesting we define influence of a blog / blogger by the amount of search rankings it has and a formula for Influence (without specifying how the quality of attention and audience would be determined).

Live Podcast: Featured Guest Marshall Sponder, WebMetricsGuru.com

Marshall Sponder, Source: Entrepreneur.com

Fair warning: Here I go on my quest to convince that analytic measurement and analysis is key to online business. And this time, I bring you a distinguished  metrics veteran to make the case.

Marshall Sponder is Founder of WebMetricsGuru.com, and an expert on why metrics matter.

He also happens to be an artist… take a look at the background of his Twitter page – awesome!

Listen to the archive of our discussion on The A-List here:

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