Live Podcast: Featured Guest Richard Binhammer, Senior Manager, Corporate Affairs at Dell

Richard Binhammer, Source: Brian Solis, http://www.briansolis.com, bub.blicio.us

It’s the case study everyone points to – Dell.

Some of my A-List guests described Dell’s early efforts to deal with the advent of social media discourse as ‘ignoring it,’ while still others said they had their ‘head in buried in the sand’ – but all point to them as an example of a company who has course corrected and is now reaping the benefits of doing social media ‘right.’

Today, I interviewed one of the key people responsible for that shift from ‘hate’ to ‘great,’ Richard Binhammer (case in point: Richard’s T-shirt in the photo, right). Listen to the archive here:

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Who Owns Social Media?

I love the line from “Ocean’s Thirteen” when Roman tells Danny and Rusty that they’re “Analog players in a digital world.” I think about it a lot as it relates to the subject of the ‘digital divide’ – how everyday people can be excluded from conversations, especially those among experts, to get at the information they need. Part of the promise of social media is helping to bridge this divide. However, with promise comes ownership – responsibility really – and that’s exactly what we discussed at the San Francisco/Silicon Valley Social Media Club at CNET last night.

 

 

It was a panel discussion moderated by Seesmic’s Cathy Brooks and included Jeremy Toeman (Partner at Stage Two Consulting), Mike Manuel (Voce Public Relations) and Valerie Combs ( Director of marketing and corporate communications at Buzz Logic). Each person had their own point of view, but there did seem to be general agreement that ownership really means responsibility. So if ‘own’ equals ‘responsibility,’ who is in charge?