UPDATED: Teaching Understanding Google Analytics

I am thrilled to be teaching Understanding Google Analytics, an online course, for mediabistro.

The first classes begin July 29th. That course is ending soon, but you can now sign up for the next session that will begin on Thursday evenings beginning October 7th. Sign up here.

Here’s the course description:

Business owners used to only be concerned with the number of hits to their website. Now businesses, bloggers, and online marketers need to know more than just how many people are coming to their site. They need data about their site’s performance, Internet marketing investments, lead or sales conversions, visitor behavior, and user interaction. Fortunately, the advancement of web technologies has made this comprehensive collection of data and analysis possible.

Live Podcast: Featured Guest Richard Binhammer, Senior Manager, Corporate Affairs at Dell

Richard Binhammer, Source: Brian Solis, http://www.briansolis.com, bub.blicio.us

It’s the case study everyone points to – Dell.

Some of my A-List guests described Dell’s early efforts to deal with the advent of social media discourse as ‘ignoring it,’ while still others said they had their ‘head in buried in the sand’ – but all point to them as an example of a company who has course corrected and is now reaping the benefits of doing social media ‘right.’

Today, I interviewed one of the key people responsible for that shift from ‘hate’ to ‘great,’ Richard Binhammer (case in point: Richard’s T-shirt in the photo, right). Listen to the archive here:

Vodpod videos no longer available.

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