Free Live Webcast: Tweeting For Business 101

You’ve probably heard of Twitter, but if you’ve visited Twitter.com – or even gone further and signed up – it might not be clear what the business value is of this real-time communication channel actually is.

This free informational webcast aims to change all that and show you how to grab the power of Twitter for (fun) and profit!

The webcast began at 3 PM PDT, September 15th and is archived here. Free BrightTALK registration is required. The image below may take a few moments to load.

Vodpod videos no longer available.

[Click here to watch if player above does not appear]

Live Webcast: LinkedIn Nirvana

Think LinkedIn is just a place to publish your resume or post jobs?

Think again!

This fast-growing social network is innovating all the time and has integrated features you can jump in and use right now: Answers, Companies and Groups.

Learn how to engage and use this social network as the ultimate lead generation and thought-leadership tool! (free BrightTALK registration required)

Vodpod videos no longer available.

[Click here to watch if player above does not appear]

Live Podcast: Featured Guest – Brian Halligan, Co-Founder and CEO, HubSpot

[Editor’s note: This post and podcast originally produced for Eastwick Communications here…]

Brian Halligan

It always amazing to me how companies can have a ‘persona,’ seemly without even trying.

That’s one of the many things that fascinates me about HubSpot.

Right from the home page you get the sense you’re in the company of friendly individuals and – with the free tools they offer – in the company of people who know their respective, ‘stuff.’

On today’s edition of our Break through the Noise podcast, we’re going to ask Brian about if their persona has been a factor in their rise to becoming a clear influnder in the makerting space – seemingly overnight.

Vodpod videos no longer available.

[Click here to listen if player above does not appear]

Why The Definition of ‘News’ Can Be More Inhibiting Than Helpful

Full disclosure: I worked in local and network TV news for more than a decade. I’m told that makes me a ‘veteran’ journalist. I’ve been lucky to have worked mostly on the frontier of the industry; I was the only ‘cyberjournalist’ I’d ever heard of when I signed on to be one in 1999 (proud employee 11 at ReacTV, rebranded Zatso, then gone with the first downturn). ‘New Media’ as we know it wasn’t even a coined term yet.