Live Podcast: Featured Guest Veronica Belmont, Co-Host of Revision3’s Tekzilla

Veronica Belmont, Photo ©Paco and Betty http://pacoandbetty.com / http://pacoandbetty.com/blog

I have a double-hitter on The A-List for you this week, starting with someone once named Sexiest Geek.

It’s none other than Miz Veronica Belmont who joins the program to talk tech, gadgets, games and I’ll ask where she’d like to see all this acclaim eventually take her.

In the meantime, you can listen to the archive of the September 17th show using the player below or this link:

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Live Podcast: Featured Guest Jeremiah Owyang, Former Forrester Analyst, Now Partner At The Altimeter Group

Jeremiah Owyang, Source: web-strategist.com (his blog)

Jeremiah Owyang, the well-known and whip-smart “Web Strategist,” has left his post as Forrester analyst to join Charlene Li and Ray Wang as a partner at the Altimeter Group, a consulting firm that helps big companies figure out how to use new technologies.

For those in the social media space, it’s huge news, but even the New York Times sat up and took note!

What prompted the move? What will be be doing that’s different than what he was doing at Forrester? Will his three web strategy spheres come with him? Find out answers to all that and more on this podcast.

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(Jeremiah joins a bit late, so you will hear me rambling a bit at the beginning before he’s live)

So I’m Quoted In a New Book…

And, of course, I’m embarrassed to seem braggy, but if you can’t brag on your own blog, where can you?

I am the quote that opens chapter 8, “Is It All About Business Exchange?” in, “Everything You Ever Wanted to Know About Social Media, but were afraid to ask…: Building Your Business Using Consumer Generated Media” by Hilary JM Topper, MPA.

Here’s what I have to say:

BusinessWeek Exchange is one of the most inventive, creative ideas to along in a long time. It takes the idea of ‘user’ in user-generated content and does something really interesting with it. It brings ‘companies’ into the fold as ‘users’ – presenting a unique and potentially controversial – way of looking at contributed content. I believe we won’t see the full impact of what BusinessWeek Exchange – and others to come – will have for at least the next year, and probably the next 2 to 3 years.

I factor blog networks from Fast Company, Wired and the like into this, too. They’re allowing CEOs (and other, usually C-level company people) to contribute to the dialogue as though they’re reporters under the guise of a ‘blog.’ Again, authority and influence changes with the title of the person writing. That is, when and if the user – meaning reader – realizes it, which they inevitably will.
– Jennifer Lindsay, Director of Digital Services, Social Media Evangelist / New Media Guru, Eastwick Communications

In addition to Amazon, it  is now available on Barnes & Noble online as well as an ebook on iUniverse.

So what do you think of what I had to say? Please post what you think in the comments area…

Live Podcast: Featured Guest Sam Whitmore, Sam Whitmore’s Media Survey

[Editor’s note: This post and podcast originally produced for Eastwick Communications here…]

Sam Whitmore

I have great professional affection for people of great integrity who can inform, occassionally provide “scoop” as well as educate. Sam Whitmore is in this class and is why it’s not uncommon to hear us say, “Thank God for Sam Whtmore!” every now and again…

Sam is behind the eponymously named Sam Whitmore’s Media Survey. His tag-line is, “Decision-making tools for PR pros.” His reports are of great interest AND help to us and we’re thrilled to have him on our Break through the Noise podcast today.

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Live Podcast: Featured Guest Kristen Smith, Word of Mouth Marketing Association (WOMMA)

[Editor’s note: This post and podcast originally produced for Eastwick Communications here…]

As followers of this blog, and Eastwick in general, are well aware, we are all about influence. I remember one of the first business examples told to me in grammar school was the success of McDonalds in their early days, targeting ads at children knowing that they would talk to one another and eventually influence their parents to buy a Happy Meal.

That example seems so basic and possibly even outdated. But is it? With all the technology at our fingertips, has word of mouth shifted (at least partially) online, or do you still need to hear something face-to-face for the ultimate impact?

We decided to ask an expert.

Kristen Smith is the Executive Director of the Word of Mouth Marketing Association (WOMMA) and we’re delighted she’s this week’s guest on our podcast, Break through the Noise.

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Live Podcast: Featured Guest Sree Sreenivasan, Columbia Journalism Professor, Dean of Students and Former WNBC-TV Tech Reporter

[Editor’s note: This post and podcast originally produced for Eastwick Communications here…]

Prof. Sreenath Sreenivasan

Those of you who know me know that I don’t scare easily… but today I’m feeling just a tad intimidated.

I could not be more pleased to welcome esteemed professor, dean of students and former WNBC-TV tech reporter Sree Sreenivasan to “Break though the Noise.”

As usual on the program, we discussed influence, the changing state of it and whole lot more.

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Live Podcast: Featured Guest Kevin Spier, Bunchball

Kevin Spier

In my weekly, “Break through the Noise” podcast, I like to give you a wide variety of influencers, not only to get your creative juices flowing, but also how to grow communities and, ultimately, new revenue opportunities.

And so I introduce you to a friend and visionary, Kevin Spier, executive at Bunchball. If you don’t know what they do, you need to know PDQ!

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But first, a little about Kevin and his journey from there to here…

Live Podcast: Michael Singer, InformationWeek

Michael Singer

It’s the rare pleasure when professional lives cross more than once, and each time is fantastic. That’s what’s happened with me and Michael Singer.

High ethics and standrds both personally and professionally, I thought he’d be our ideal first journalist to speak with for my podcast series for my company, Break Through the Noise.

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Why The Definition of ‘News’ Can Be More Inhibiting Than Helpful

Full disclosure: I worked in local and network TV news for more than a decade. I’m told that makes me a ‘veteran’ journalist. I’ve been lucky to have worked mostly on the frontier of the industry; I was the only ‘cyberjournalist’ I’d ever heard of when I signed on to be one in 1999 (proud employee 11 at ReacTV, rebranded Zatso, then gone with the first downturn). ‘New Media’ as we know it wasn’t even a coined term yet.